If you’re anything like me, you may have a hard time staying on top of all the trends that appear on TikTok almost non-stop – and spread quickly thanks to this social network’s finely tuned algorithm.
On the video platform, a new generation of trendsetters are churning out different styles so fast that even the most sophisticated fashion connoisseurs can’t keep up. If this sounds like you, you’ve come to the right place. Digital media and retail tycoons have already predicted all of Generation Z’s top fashion trends for 2023, grouping them into an easy-to-digest list. And the stylish members of Generation Z have fully subscribed to their predictions.
Their biggest discovery? A noticeable and growing interest in sustainable and ethical fashion, as well as an emphasis on forming buying habits that reflect their values. Only 30% of Generation Z are old enough to vote in elections, so they’re voting with their rubles instead. In addition to being eco-friendly, members of Generation Z are looking for ways to express their individuality at a time when fashion trends come and go so quickly.
The disco-inspired style of Dua Lipa, for example, may morph into a celestial fashion trend; deconstructed clothing will become the new incarnation of sartorial style. And now a tip from Generation Z: no matter what trend you decide to adopt, you have every right to modify it to suit your personal style. Thanks to shorter trend cycles, many members of Generation Z are moving away from clothing that must fit a specific style. They overlap, and trends like cow print or deconstructed fashion can transcend many niche fashion styles.
90% of Generation Z have recently made changes to lead a more sustainable lifestyle. In terms of closet, this often means thrifting and buying clothes from second hand stores.
Generation Z has normalized the idea of reusing and recycling clothes. Not only is it a greener way to use consumer goods, but it’s also an opportunity to make an item truly one-of-a-kind. And even if you don’t personalize your second-hand finds, it’s unlikely that your friends will have the exact same item as you.
One more thing: In 2023, more members of Generation Z will start making clothes and accessories with their own hands. This is also due to the desire for clothing that feels unique and may even have a backstory.
Cosmic Style
In 2022, there was a lot of buzz around the disco-glamorous style of Dua Lipa. Now, this glitzy style has laid the groundwork for the emerging celestial fashion trend. So, you should look out for space-age-inspired clothing replete with chains, zodiac motifs, feather trims and more.
As of late, all of these items have been in high demand – meaning the fashion-savvy members of Generation Z are already shopping for this emerging trend.
Deconstructed silhouettes
Another trend to watch out for in the coming months is deconstructive clothing, which is clothing and accessories that can change shape through functional details like zippers and buttons.
Heeler cites the Dion Lee down jacket from Wisdom Kaye, Joe Floww button-down jeans from Y/PROJECT and delicately lacy ensembles from Yuhan Wang’s spring/summer 2023 collection as prime examples of this increasingly popular style.
Blokette style
Speaking of TikTok trends that are gaining popularity, Perlmutter points to the blokette trend, which she describes as an offshoot of Bella Hadid’s personal style.
In a nutshell, it combines two popular TikTok 2022 styles: the quirky coquette look and the sporty, soccer-inspired “blokecore” style. The best part is that you can likely put together a blokette-inspired look or two from items you already have in your closet – all you need are a few key pieces like a cargo or denim maxi skirt, a sporty jacket, and adidas Samba sneakers.
And in addition to the blockette trend – I think there will be a more widespread imitation of Bella Hadid’s style. I think this has already happened with the fashion industry, but soon it will reach the masses and fast fashion will be using archival Prada replicas.
