In the modern world, fashion has become a kind of culture. It is absolutely different, changeable and impermanent. Just as fast as the world is developing, fashion is also developing. Fashion is not only clothes, it covers absolutely all spheres of life: technology, movies, literature, art, food and much more. Fashion affects us even if we think we are far away from it. The concept that follows fashion is trend. This word is found at every turn nowadays. A trend is a fashion trend that is actualized every season. Some trends are fleeting, some linger a little longer, but it is always what is relevant now.

Clothing brands, including ours, release several collections a year and always hit the trends. But how does this happen? How are trends formed? Why exactly this or that color and material become fashionable in this or that season? And who decides?

Fashion has always existed. Even in ancient times people wanted to look good and therefore fashion trends appeared. Until the 19th century, fashion was formed from top to bottom, that is, from the rich to the poor, from the elite to the masses. Trends originated among the privileged strata of society, and ordinary people in their desire to be like the upper class, but not being able to claim wealth or power, copied the clothes. In one of our articles we talked about how Queen Victoria influenced the popularity of black, it was one example of the birth of the trend.

But with the development of technology and the availability of materials, a lot has changed. In the mid-20th century, the pattern of trend formation reversed and began to spread from the bottom up. With the development of the ability to choose materials, colors and styles, anyone could determine for themselves what they liked to wear. A large number of subcultures began to emerge and street trends began to influence fashion houses and their designer collections. So the fashion of ordinary people moved to the catwalk and began to influence the formation of mass trends.

These days, a huge number of factors influence the formation of fashion. Street fashion, celebrity outings, movies, music and even the situation in the world as a whole. It is quite difficult to track and figure out what the public will like and become the next trend.

A trend is formed almost always according to the same scheme. First, trendhunters analyze what is happening in the world. Then, based on their observations, the agencies make predictions about what people will want to buy in the future. They package their forecasts in trendbooks, and designers buy them and produce their collections based on the data indicated there. The collections end up in stores and then in the closets of customers. The main thing that a trendhunter should be able to do is to catch the needs and interests of society, which are just beginning to form. That is, in fact, we set the trends ourselves, but more observant people just notice it and start to promote them more widely.

As promised, in conclusion we will tell you a little about the trends of the coming year. We have chosen the ones that have been seen this season, so that you can be ahead of everyone in buying the most fashionable things.

Trend № 1 – the main hue of the year

In the upcoming season, all shades of red and wine will be in fashion. This color was popular in the fall season and so loved by the public that it seems to linger in the closet of fashionistas for a long time. So you can safely buy a wine suit or dress from our fall-winter collection. An outfit in this shade will suit both for going to work and for a walk. You can put together the whole image in this color or choose only one element, in any case it will look stylish. And if you remember about the fashion for comfort, you can choose a beautiful hoodie and loose cut pants in this fashionable shade and go for a walk in a stylish and comfortable outfit.

Trend № 2 – sunny colors

Bright colors also remain in fashion. In the upcoming season designers give preference to orange and yellow colors, as we expect the spring-summer season, which is associated with the sun. For early spring you can buy a vest or turtleneck in this shade. And also get a bright suit or dress to attract the attention of others. Such bright colors will lift your mood even in gray rainy days, because the outfit will always remind you of the sun and warmth.

Trend № 3 – denim

Jeans have become a classic, not going out of fashion for several decades. So, adding a new thing from denim to your closet, you definitely won’t miss out. Jeans do not go out of fashion and are part of not only everyday, but also festive and even business closet. They can be safely combined with various clothing elements and accessories and get an incredible variety of beautiful images.

We told you about how trends are formed and what will be fashionable in the coming year. We hope you found it interesting. You can try yourself as a trendhunter, observe the people around you and predict what will be fashionable in the future.